
Ed King
American musician
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Jun 19, 2026
The Rise of the RevOps Architect
14:04
14:18
14:26
14:44

Matt VolmHOST
There's so many, and you're right, if we ask, for example, my wife is a lawyer, if asked her that question, she would definitely think it was insane that you wouldn't have an immediate answer to

Ed KingGUEST
For example, one of our customers who runs data centers, they don't use the account object in Salesforce properly.

Ed KingGUEST
They use it almost like some kind of container, and they have actually a custom child account object that really looks more like your regular people's account object.

Ed KingGUEST
What is the chance that you can figure that out properly when the people who created and populated the data have to scratch their head for a day to figure out how to come up with that list? expose the raw data to agents, the chances are it can figure out reliably is almost zero for a complex, for a large complex enterprise customer.
6 MINS LATER