Mm-hmm.

Let me bring in three other people to talk about it.

And all of a sudden, you've got a conversation which is, I'm not really sure who's in charge of this.

Who needs to approve it? And so attribution, because it's such a collaborative discussion, and we've talked many times about the game of credit and the whack-a-mole, you get very quickly stuck into that.

As we have evolved and launched DemandArc, NavigateIQ is still an ingredient there, still a product of DemandArc.

But one of the things we've decided to do a little bit differently is say, you know, can we help you answer some of those questions about what's working or where should I optimize in a way that doesn't require you to get 15 people into a meeting and get a bunch of additional approvals and then tell your marketing ops team that the project they've been working on for six years is now dead and you have to get rid of visible.

All those things.

What are some of the keys to breaking through the clutter and getting noticed and recognized in what will always be a crowded revenue ops landscape?