E
Ed Buckley
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Sep 16, 2026
Ed Buckley - Great Distribution Beats a Great Product
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21:54

Jonas DückerHOST
Like, okay, what was first, second, third, fourth? And kind of how did one thing evolve to the next one? And then from there, diving a bit into, yeah, what was the toughest moments, the challenges along that way? That would be amazing.

Ed BuckleyGUEST
And we built that business up, raised some good capital, had some professional sports team owners on our board, on our cap table, got a lot of accolades when Florida was very difficult to raise capital in and from.

Ed BuckleyGUEST
And then after having that business for... probably six years or something, we decided to start a second business called PeerFit Move.

Ed BuckleyGUEST
And so the product and support look and act differently enough where by and large, we had two teams under the same family banner.

Ed BuckleyGUEST
Then COVID hit and we did a deal with Peloton where we sold off part of the business and part of the company team-wise to Peloton.
8 MINS LATER
Building AI Companies One Dog at a Time (Episode 50 ft. Ed Buckley)
15:05

Ed BuckleyGUEST
Why don't I have a Baxter bot for my lesson plan writing? And we're like, You will.
7 MINS LATER
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22:01Brittany WardHOST
So where did that come from? Because most people steer away from like there's got to be one right answer, right? No.
