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Ed Buckley

Sep 16, 2026

20:57
Like, okay, what was first, second, third, fourth? And kind of how did one thing evolve to the next one? And then from there, diving a bit into, yeah, what was the toughest moments, the challenges along that way? That would be amazing.
21:10
Yeah, so started PeerFit when I was in school at University of Florida.
21:15
And we built that business up, raised some good capital, had some professional sports team owners on our board, on our cap table, got a lot of accolades when Florida was very difficult to raise capital in and from.
21:29
And then after having that business for... probably six years or something, we decided to start a second business called PeerFit Move.
21:39
And it would basically be an analogous business that sold into Medicare.
21:44
And so the product and support look and act differently enough where by and large, we had two teams under the same family banner.
21:54
Then COVID hit and we did a deal with Peloton where we sold off part of the business and part of the company team-wise to Peloton.

8 MINS LATER

29:58
What can you share?
15:01
Yeah.
15:02
And then it was like, Oh, okay.
15:03
So Baxter's about doing that.
15:05
Why don't I have a Baxter bot for my lesson plan writing? And we're like, You will.
15:09
And if you think about what we're doing today, so this is fairly new.
15:13
So we roll Sword Intelligence back up into Sword.
15:18
I spent a great year there learning a lot of things.

7 MINS LATER

22:01
So where did that come from? Because most people steer away from like there's got to be one right answer, right? No.
13:08
world, you're a
13:09
dinosaur.
13:09
When I moved to Tampa, I was a little baby with no beard.
13:13
And now here I am, an old man.
13:17
So I had a unique journey into tech, which is I'm not a developer.
13:22
I've never taken like a business class.
13:26
That was not what my degrees were in.

5 MINS LATER

18:29
It's

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