[upbeat music] Okay, so I wanna start with a feeling.

I know you came for strategy and, and that kind of thing, and I wanna start with a feeling.

Not strategy, not a statistic, a feeling.

And it is the low-grade heaviness that follows you around when it comes to social media and your business.

And you may not even have a name for this, but you know it's there, right? So, for example, it may show up when you scroll past someone else's content and something in you kinda tenses up just a little bit.

It also may show up when you haven't posted in, like, two weeks and you kinda feel guilty about it even though you have no idea why.