I'm wondering if you'd share a few of those that were really helpful for you that you wouldn't have necessarily learned about or wouldn't have learned about as quickly if you had not made those visits?

I think ultimately, those conversations are very important because it's one data point, yes, but it's a very important one in terms of informing us in terms of adjustments that might need to be made to the messaging, to the program overall, to policies, et cetera.

And I think one of the learnings I had, I was visiting a particular location and typically in my initial remarks, I would sort of set the stage as to why this is important, why ethical behavior is important, why am I traveling thousands of miles to be in this particular location? And I was framing it in the context of mishaps and issues that had happened to other companies and the consequences that were quite significant.

And I remember an employee said to me afterwards, he said, I hear you at the beginning, but I'm not sure that that is necessarily resonating because what about celebrating the positive behaviors that we're seeing and not necessarily dwelling too much on the potential negative consequences? And that was very instructive in terms of what my...

I knew what I was trying to convey, and I knew that was still important.

Yes, there could be consequences.

But you have to sort of ground, especially given the disparity in the demographic generations that we have in many organizations right now, there are at least four, in some instances, potentially five, that you have to make sure that your messaging is resonating with those constituents.

and why it's so important?