So tell me about those a little bit.

Yeah.

So I've got the marketing agency I'm a co-owner in, and that we, we start initially digital marketing in terms of, like, you know, socials and all of that, and we, we started with smaller clients, realized that's actually too much work because you end up, you know, thinking the low-ticket item's the easier thing.

You actually wanna go bigger.

So we, we've done that with the podcasting, and that's all built into that business.

Um, and so that's amazing.

And then we've got two, uh, software companies.

What, how do you feel about that?

The rest of the internet seemed to love Honey too. By 2019, it had 17 million monthly active users. And later that year, PayPal acquired Honey for about $4 billion. By then, Honey was working regularly with influencers, including some of the biggest names on YouTube, like MrBeast and PewDiePie. YuB says Honey paid him $800 to promote the brand in 2019. He made a second deal with them in 2021.

Picture, like there's a 15-minute-long gaming video, and then, uh, five minutes in, I'm gonna be like, "So sorry. Got to talk about the sponsor real quick. I promise I'll make it fast." And then I talked about Honey for a minute, and then it goes back to the video. So it's just like a commercial embedded in the video that they paid for.

We're in the system. (laughs) And just like in Megalag's video, when we got to check out and we clicked on the Honey extension... Oh, where'd he go? The cookie associated with the YouTuber disappeared and was replaced with a cookie associated with Honey. We tried this a few times, and it happened even when there wasn't cashback or a better coupon available. That's the part that got YouTubers heated. Yub, who had promoted Honey in the past, says the whole thing felt icky.

If you click anything on that little window other than the X to close it, Honey gets the credit for that sale. If it pops up and it's like, "Just so you know, there's no coupon codes on this site," and you click OK, Got It, they still take the affiliate link for that sale. So that's where it starts to feel real slimy real quick to me. Very misleading. They're just straight up tricking people into not supporting the creator that they intended to support. That sucks, especially since a lot of the people who are gonna be hit the hardest by the affiliate link thing are gonna be small creators who need that kickback on that sale more than I would. So that really sucks for them.