[sighs] Was that what you set out to do or has that sort of evolved over time to become that?

It's interesting you, you asked earlier what makes them different from a destination perspective, and we also know that the audiences are very different too.

So keeping that in mind and building some- building something specifically for the California audience, which by the way, I've been spoiled in the past, not, not nothing against the fact that they've had the games for years, even, even this year, right? Being able to go up north.

But in SoCal, Carson's only like a 20-minute drive from where we are here.

But in general, while we wanna take what's been so amazing about Wanapalooza Miami, the destination locations, we do wanna give them their own identity.

So you see it in the branding look and feel.

They-- While there's similarities, the, the, in Miami, the magenta, the cyan and, and we're, you know, really intentional about the look and feel.

It's almost like you guys have just been spoiled there for so long with competitions that for people to go out of their way, you know, spend a couple of thousands of dollars for a, a weekend away, a trip or whatever, it has to really be w- what they feel is worth their while.