And also, I'm really interested to know, and I never actually got to ask you this, where did the name come from?

[laughs] Yeah.

Um, I'll start with the name.

So, like, when I was thinking of Vector, right, I knew the market that I wanted to go and focus on, right? Because Strive, a d- a, a go-to-market talent, in, in my eyes, they're the best that, that ever do it in the go-to-market space.

But they f- they're quite tech-agnostic, i.e. they can look at cybersecurity, data, developer tool and AI infrastructure, biz app, smart tech.

They're tech-agnostic, but they're role-specific, right? And I had a great journey over there.

I was number one performer for, for five years.

Like, how do you generally think, you know, it's best to set yourself aside to everybody else that's in the same market, going after the same, you know, golden nugget of, of the, you know, these invested businesses and startups? Like, what, what can you do differently to stand out?