Mm.

Which I, I would disagree to myself.

Um, but we see cotton go through a really big phase there at one point of water usages and damages and blah, blah, blah.

So we see a lot of, um, industry standard bodies come in to then, you know, help the cotton industry.

And from where the cotton was in the early 2000s and now, it's just excelled.

It's phenomenal, you know, that it's doing so good.

Has rice got, like, that industry body representing it? Because-

[laughs]