But yeah, more dos.

Under the radar a bit in this theme, I notice a lot that it's either brand or user acquisition.

And I think underrated is finding the right channels that can be both, where you're actually building the brand, starting conversations, the talk time that I mentioned, but also seeing the data that you're getting new customers and longer engagement on your website or app.

And so I think oftentimes there's these siloed buckets of what What should we do as a brand where meanwhile you can probably do multiple things with the same

We're just as human as you, right? When they're literally a robot.

there are similarities like you just said but there's also a crazy difference that in prediction markets and sports betting you're seeing all these brands being bold and taking their own lazy not lazy whatever you want to call it special twist on it whereas AI is just a sea of sameness involved with the same message that we're just like you like you just said they're not taking enough risk to indoctrinate themselves into culture and I literally don't know the difference between hundreds of AI companies that all do the same thing, and I wish I did, so I'd be more aware, but they're all saying the same message.

Whereas Novig, Plymarket, PrizePix, all have kind of like their own flavor and voice, whether you disagree or not, or like it or don't.

It's like, you guys have done a great job of setting your lane, and so have other players in the space, whereas AI, not at all.