Um, so the Hudson method is not only an amazing vehicle to, you know, make creator marketing possible, but it is a phenomenal way of championing social proof as a brand as well.

I love it.

One other thing just to toss in that I love about it is the exclusivity.

It's, it's not like you're just, you know, getting that one creator.

You're actually taking market share of the attention, right? So it's like if they're working with 25 brands, like Nick was saying before, it's not very useful for you to be one of 25, maybe they have an affiliate link.

They don't care about you so much.

But if you're like keeping 'em on retainer and they're in the comments helping you, like their team, your brand.

That's N-I-K.C-O/T-A-T-A-R-I.