there how do you uh you know how do you differentiate yourself say from the from the big players like a bet 365 a a fan duel a a bad mgm like how you know how does a like you say an underdog how do you find your find your lane

so i mean we've had quite a lot of discussions around this um probably over the last year or so i think that now with technology the way it is and and different operators are using different platforms they've got different integrations in terms of crm or payments or whatever it might be but i think at the core of it all the technology is essentially doing the same thing so so the technology side but it's really sitting on the back end so what are we doing for the clients on a daily basis how are we how are we making the journeys easy for them how are we getting them through a through the thousands of games and just like sort of creating a a path of clarity in terms of this is what you need to be I don't know it's difficult to the whole point of bringing the engagement with the client as if it was in sort of a casino so i was sitting across from the client and having that conversation it's bringing that online and and i think that's the differentiating factor with all operators is is what are we doing in the back end to support the clients that choose to play with us

And I've been writing about this in a newsletter the past month, and I think that's being further muddied here in Ontario by the avalanche of fake online casino ads that we're seeing on on instagram so you know again if you're someone who maybe is is uh is playing on two or three different apps and now you've got all these ads popping up on social media uh how does gold rush with this bet bet nova product how do you how do you cut through all that noise and put your product on people's radars

The digital advertising currently is extremely competitive and expensive.

And I think, again, it's if you get in front of the clients, may that be their Reels, Facebook, YouTube, whatever it might be.

What are you doing? So I think that messaging becomes key.

So how do we create the trust to be able to say, you can come to us.

You can have a great experience.