And you knew that if you took care of the cu- if you took care of the aging parents, reduced the stress from the family members, that you'd have a successful business, and that's what you guys did.

100%.

It's, it's...

Home care is, again, we take care of people, and that's what it is, but it's really a customer service business.

That's all it is.

If you can provide a good service that people find value in, and you focus on that, that's one of the things that differentiates us, I would say, is that we're super focused on family feedback.

If you were to go on Google, like home care in, uh, Columbus, Ohio, you, you'll see there's, there's 40 locations, but there's, there's, multiple of them have been, multiple of them have been open for 15-plus years, and they have, like, maybe 21 Google stars, right? It's, they just, they just do their job, and people will go on and write reviews.

But what are some other things that, that kinda surprised you along the way or some disciplines and systems that you guys created that was, you guys, once you just said like, "This is, this is where we draw the line"?