I would love for you to talk about what you did, maybe adventure and now what you're now doing with Industry Plant.

Yeah, so, you know, for those who don't know, I left, I was at an agency for about six years called Venture Music.

And when I joined in 2019, I was a manager and they were wanting to make the shift.

I was wanting to make the shift.

And I spent a lot of time there building out systems around marketing, advertising, creative, shooting, editing, like from the ground up.

And I'm somebody who doesn't rest.

I don't... like to be like and now we did it and so i got to this point and there's a lot of reasons why i left and i talked about some of them on like a video i did um but i had been sitting around and i last year i was working on a book and i wanted to i really want to write a book about the psychology of like discovering music And I, when I started really, I mean, when you're writing something, you have to really analyze, you can't bullshit your way through it.

You light up when you talk about it.