Are they embracing digital? Are they still kind of a bit reticent? What's the kind of your steer on it?

The vast majority are embracing digital, if they haven't done already.

It's interesting, say 10 years ago, let's say in the decor industry, a digital printer might be assigned to produce purely digital artwork.

If a company is printing wood and stone effects, the digital printer might be labeled as a speciality sort of a fantasy prints or graphics prints tested the market maybe with some designs for flooring or furniture which have a textile feel to them that's still valid because some of the designs as you know that you print digitally can't actually be printed analog so that business plan is still valid but In terms of sales volume, normally those designs don't really sell as well as the traditional designs.

So we've helped companies make designs more transferable between digital and analog.

So using our technology, you can actually develop a design.

And ideally it's color separated because once you've color separated the design, it's so much easier to control color.

What's your steer on the landscape at the moment?