Using that as a microcosm with so many different stakeholders, how do you tackle something like this at Rock Center?

Every puzzle's different, you know, truly.

And I think just to kind of step back and, and sort of, you know, from the inception of our office, uh, w- we were trying to get ahead of that.

And part of it is the name is the mission.

Um, you know, INC Architecture & Design is about incorporating the design disciplines, and since we are both architects and interior designers, um, you know, at, at the Atlas, you know, Marlon Blackwell was the architect.

Um, and, you know, we were trying to understand his concept of, you know, what he was imagining for the exterior so that we weren't doing anything completely different.

I mean, we hate this thing that we call Frankentechture, where, you know, an architect has designed some, you know, crazy facade, and then, you know, we're asked to come in and handle the interiors.

If you went back in time, could you share with anything, or is there anything that you could, like, recreate a map of how you got to working on these projects that are paradigm shifting for our, our industry and hospitality anyway?