D
Drew Reading
U.S. Homebuilding & Home Improvement Research Analyst at Bloomberg Intelligence, covering homebuilders and home improvement retailers like Home Depot and Lowe's.
20
APPEARANCES
1
PODCASTS
024
DEC 30
JAN 6
JAN 13
JAN 20
JAN 27
FEB 3
FEB 10
FEB 17
FEB 24
MAR 3
MAR 10
MAR 17
MAR 24
MAR 31
APR 7
APR 14
APR 21
APR 28
MAY 5
MAY 12
MAY 19
MAY 26
JUN 2
JUN 9
JUN 16
JUN 23
JUN 30
JUL 7
JUL 14
JUL 21
JUL 28
AUG 4
AUG 11
AUG 18
AUG 25
SEP 1
SEP 8
SEP 15
SEP 22
SEP 29
OCT 6
OCT 13
OCT 20
OCT 27
NOV 3
NOV 10
NOV 17
NOV 24
DEC 1
DEC 8
DEC 15
DEC 22
DEC 29
JAN 5
JAN 12
JAN 19
JAN 26
FEB 2
FEB 9
FEB 16
FEB 23
MAR 2
MAR 9
MAR 16
MAR 23
MAR 30
APR 6
APR 13
APR 20
APR 27
MAY 4
MAY 11
MAY 18
MAY 25
JUN 1
JUN 8
JUN 15
JUN 22
JUN 29
JUL 6
JUL 13
JUL 20
JUL 27
AUG 3
AUG 10
AUG 17
AUG 24
AUG 31
SEP 7
SEP 14
SEP 21
SEP 28
OCT 5
OCT 12
May 19, 2026
Home Depot’s Sales Fall Short on Lackluster Housing Recovery
D
2:15Drew ReadingGUEST
They mentioned that during the call that demand is relatively in line with where it was a year ago.
D
2:24Drew ReadingGUEST
But I think what investors will latch on to and get a little bit of comfort with is the fact that they maintained their four-year same-store sales guide.
D
2:32Drew ReadingGUEST
Now, when they initially came out with that, it was calling for growth of 0% to 2%.
Adobe CEO to Step Down in Face of Investor Concerns Over AI
12:51
Isabelle LeeHOST
How much of that slowdown is being driven by higher mortgage rates versus just broader economic uncertainty overall?
D
12:59Drew ReadingGUEST
that's a great question it's really a combination of the two- you know obviously affordability has been the major challenge in the market since twenty twenty two really when words rates skyrocketed- but it's not just rates it's you know the massive run up in home prices we've had since twenty nineteen.
D
13:17Drew ReadingGUEST
Prices are up you know over fifty fifty percent or more depending on what market you're talking about.
D
13:22Drew ReadingGUEST
But to your point, what we've heard increasingly from the builders is just this overall sense of uncertainty in the market, whether it's, you know, less certainty about the outlook for the direction of the economy.
D
13:36Drew ReadingGUEST
You have more people concerned about maybe the outlook for employment, which is actually something that Lenore referenced on their call today.
D
13:43Drew ReadingGUEST
And, you know, basically, while traffic has remained pretty stable, there's just not a lot of urgency in the market.
D
13:49Drew ReadingGUEST
I think you have people out there maybe sitting on the fence who are saying to themselves, look, maybe mortgage rates are going to come down a little bit.
16:02
So does this earnings report from Lenar basically reinforce the fact that in this expensive housing market, people need deals and incentives to get in the door?
Warner Bros. Says Paramount’s New $31 Offer May Top Netflix
D
10:30Drew ReadingGUEST
They had a nice beat on same store sales really due to the strength of their professional customers and their e-commerce channel.
P
12:12Paul SweeneyHOST
Is it low enough to get folks out of their homes and free up the existing home buyer market?
Meta to Spend Tens of Billions of Dollars on AMD Gear, Buy Stock
D
24:35Drew ReadingGUEST
Lower mortgage rates, we do expect, will stimulate demand throughout the year.
D
24:38Drew ReadingGUEST
It should also encourage more refinancing activity, which could support bigger ticket spending.
D
24:47Drew ReadingGUEST
If you look at existing home sales in December, they were below a $4 million annualized rate.
P
25:40Paul SweeneyHOST
How did the Home, you know, the Home Depots of the world, how they dealt with tariffs over the last year or so?
Alphabet Looks to Raise About $15 Billion From US Bond Sale
P
30:19Paul SweeneyHOST
Drew talk to us about this potential lawsuit by the Trump administration how serious is the industry taking this.
D
30:27Drew ReadingGUEST
Right so- according to the report there's actually no indication that any formal investigation has started.
D
30:34Drew ReadingGUEST
um i i guess what's at play here is that it was hinted at that one of the industry trade groups the leading builders of america um builders within that including some of the large public builders that were highlighted like a dr horton and lenore were sharing information um that could be used to restrict home prices or inventory uh you know we've seen this this tactic from the administration in the past where they'll leak some information to the public as to put out a feeler for what the industry's response will be.
D
31:05Drew ReadingGUEST
But to this point, it doesn't appear that there's actually any concrete evidence of wrongdoing.
D
31:12Drew ReadingGUEST
It's interesting because the home builders have been in the crosshairs of the administration since the end of last year.
D
31:20Drew ReadingGUEST
There's been rhetoric saying that if the builders don't put their lots into production and start building houses, that the GSCs could pull liquidity.
D
31:28Drew ReadingGUEST
There's been dialogue suggesting that the public home builders shouldn't be buying back their stocks.
P
32:58Paul SweeneyHOST
Interest rates, mortgage rates, what's the industry saying about mortgage rates and where they may go throughout the course of this year?
BI Weekend: Homebuilder Sentiment, Natural Gas Outlook, Connie Chung
D
3:54Drew ReadingGUEST
So we actually think that 2026 is going to be another challenging year from a fundamental perspective for the builders.
D
4:01Drew ReadingGUEST
If you think about the weakness that we've had in demand over the last several quarters, It leaves much of the group coming into the year with backlogs that are down anywhere from 10 to 40 percent.
D
4:11Drew ReadingGUEST
And that's ultimately what translates into revenue over the next three to nine months.
D
4:18Drew ReadingGUEST
In addition, I think you're going to see further pricing pressure as builders look to adjust prices to meet market demand.
P
8:00Paul SweeneyHOST
So is there still a housing shortage in this country? And if so, how does it right itself?
Warner Bros. Urges Investors to Reject Paramount Bid
D
21:13Drew ReadingGUEST
Investor expectations had been coming down, but they still disappointed on both orders and margins.
D
21:19Drew ReadingGUEST
And even more concerning was the guidance they issued for the first quarter, which was short on orders, closings, and margins.
D
21:31Drew ReadingGUEST
What this tells us is that Even though rates have fallen to kind of that low 6% range, I think we're about 6.3 now, it doesn't appear that they're significantly catalyzing demand, which was what a lot of people had been expecting.
S
24:36Scarlet FuHOST
How is the company specifically saying or explaining to investors how it's adapting to this new normal of persistent affordability concerns due to softening consumer confidence and a weakening job market, all these macro headwinds that it has no control over?
McKinsey Plots Thousands of Job Cuts in Slowdown for Consulting Industry
P
38:44Paul SweeneyHOST
Drew, what's your 2026 outlook for the homebuilder? segment there the folks that are out there building the homes will lower interest rates will that help their business
D
38:56Drew ReadingGUEST
so we actually think that 2026 is going to be another challenging year for from a fundamental perspective um for the builders if you think about the weakness that we've had in demand over the last several quarters it leaves much of the group coming into the year with backlogs that are down anywhere from 10 to 40 percent and that's ultimately what translates into revenue over the next call three to nine months- in addition I think you're gonna see further pricing pressure is as builders look to adjust prices to meet market demand so we're gonna have.
D
39:26Drew ReadingGUEST
Further base pipe price reductions and I think those are gonna have to continue to lean on incentives.
D
39:31Drew ReadingGUEST
Because it's something that home shoppers have become accustomed to it you know they're looking for deals when they're out there in the market so.
D
39:38Drew ReadingGUEST
Slow top line growth and I think that incentive dynamic is also going to continue to pressure gross margins.
P
43:08Paul SweeneyHOST
So is there still a housing shortage in this country? And if so, how does it right itself?
BI Weekend: Nvidia, Retail Earnings, Anthropic Investment
P
15:33Paul SweeneyHOST
If so, are they trying to narrow the gap? Are they targeting that segment a little more?
D
15:48Drew ReadingGUEST
What's interesting, and to your point on investment, is the pro space, especially in building products distribution, has really become... a battleground among home improvement retailers.
D
15:58Drew ReadingGUEST
You had Home Depot recently do acquisitions for SRS and GMS, and then you have Lowe's who recently acquired foundation building materials.
P
17:26Paul SweeneyHOST
How are these companies dealing with it? What have they been telling you guys?
Lowe’s Profit Tops Estimates on Online Growth
P
3:25Paul SweeneyHOST
If so, are they trying to narrow the gap? Are they targeting that segment a little more?
D
3:41Drew ReadingGUEST
What's interesting, and to your point on investment, the pro space especially in building products distribution has really become a battleground among home improvement retailers you had home depot recently do acquisitions for srs and gms and then you have lowe's who recently acquired foundation building materials so it's certainly an area where they're making a concerted effort to grow now lowe's has historically focused on the small and medium sized pro.
D
4:11Drew ReadingGUEST
And what this acquisition does is it gives them exposure to larger pros who do more complex projects.
D
4:19Drew ReadingGUEST
So they're able to be the supplier of choice across more building product categories and at a larger scale.
Microsoft, Nvidia to Invest Up to $15 Billion in Anthropic
P
14:16Paul SweeneyHOST
How about tariffs? What are the companies saying about tariffs at Lowe's and Home Depot, like tariffs on wood, hammers, I guess? I don't know.
D
14:26Drew ReadingGUEST
I think, you know, given Home Depot and Lowe's scale, I think they're relatively well positioned to kind of navigate this environment with their suppliers.
D
14:37Drew ReadingGUEST
They kind of shifted their stance on their pricing strategy earlier in the year.
D
14:40Drew ReadingGUEST
They said that they wouldn't be raising prices because But as the situation and the landscape continue to evolve, they said they would be raising prices selectively.
Micron Forecast Fails to Satisfy Investors After AI-Fueled Rally
S
19:21Scarlet FuHOST
Could this be the beginning of, I don't want to say an upswing, but at least stabilization?
Lennar Forecast Disappoints in Challenging Market for Builders
5:02
D
2:46Drew ReadingGUEST
But what management said is that they can see continued pressure in the housing market and that they had increased their use of sales incentives to drive traffic and demand.
D
2:55Drew ReadingGUEST
Now, for a little bit of context, last quarter, and we'll wait to see how 3Q ultimately shapes out, but last quarter, incentives represented 13% of the average selling price of a home.

Norah MulindaHOST
So what do you make of the fact that the S15 home, the index that tracks home builders is up 13% year to date?
BI Weekend: Target, Home Depot, Retail Earnings
D
23:07Drew ReadingGUEST
A little shy consensus, but if you back out some of the Forex impact, it was pretty much in line.
P
23:54Paul SweeneyHOST
Drew, what does Home Depot say about tariff risk for them? How did they quantify it for the street?
Citi Investigated HR Complaints Against Wealth Head Sieg
18:12
Are we going to not be as catered to at the Lowe's and Home Depot's of the world?
D
18:18Drew ReadingGUEST
Lowe's did just recently close on the acquisition of Artisan Design Group, who's a distributor of internal finishes, things like countertops, flooring and things along those lines.
D
18:33Drew ReadingGUEST
So now Lowe's is really able to go to large scale contractors and builders and really provide an entire product suite on the interior of the business.
D
18:48Drew ReadingGUEST
But what I think this speaks to is the relative weakness in that segment and the need for them to look for new avenues of growth you know out over the next several years when we think about how the market is likely to unfold and lowe's alluded to this today during the call we think a lot of the growth is going to come from big ticket spending that's been pent up over the last several years and this gives them an entrance into that market somewhere that where they didn't have that type of penetration before
Trump Weighs 10% Government Stake in Intel as Softbank Buys In
P
12:58Paul SweeneyHOST
Drew, what does Home Depot say about tariff risk for them? How did they quantify for the street?
D
13:10Drew ReadingGUEST
So Home Depot has done well to diversify their sourcing over the last several years.
D
13:15Drew ReadingGUEST
They get about 50% of their products from the U.S., so they are in pretty good shape from that regard.
D
13:21Drew ReadingGUEST
We would estimate products coming from China are somewhere around 15% to 20%.
P
15:15Paul SweeneyHOST
What is going on in the mortgage market here? Drew, what do your companies say? What do they expect mortgage rates to do here? Because we do have a Fed that presumably is going to start cutting rates.
BI Weekend: Target, Home Depot, TJX Earnings
A
14:15Alix SteelHOST
We first asked Drew for his take on why home improvement has been so resilient at Home Depot.
D
14:19Drew ReadingGUEST
One of the reasons why home improvement and Home Depot have been so resilient is because a large portion of the industry has to do with that maintenance and repair-oriented work.
D
14:31Drew ReadingGUEST
It's homeowners who are taking care of the things that they need to just to maintain their home better.
D
14:37Drew ReadingGUEST
It's been a couple of quarters now where we've heard from them that big ticket discretionary categories have been relatively weaker.
D
14:42Drew ReadingGUEST
So think about things like kitchen remodels, bath remodels, flooring projects.
P
15:07Paul SweeneyHOST
How about tariffs? Is that impacting the cost of their goods, like getting lumber from Canada, for example?
Musk Commits to Tesla CEO Role and Plans Political Pullback
P
8:57Paul SweeneyHOST
How about tariffs? Is that impacting the cost of their goods, like getting lumber from Canada, for example?
D
9:09Drew ReadingGUEST
source about 50% of the products they sell from inside the U.S., and like a lot of other retailers over the last decade, they've done a great job in diversifying their supply chain.
D
9:19Drew ReadingGUEST
They actually said that over the next 12 months, no single country outside of the U.S. is going to account for more than 10% of their product purchases.
D
9:33Drew ReadingGUEST
At the same time, given their scale, the largest home improvement retailer, they'll have the ability to push back on some of their suppliers in terms of cost.
A
11:28Alix SteelHOST
So, what does this mean for, say, Lowe's? Is this a good signal or is this more of a competitive signal?
US Consumer Confidence Tumbles Again to Lowest Since Early 2021
D
6:45Drew ReadingGUEST
Yeah, so we're about up about, you know, 2% give or take month over month and year over year.
D
6:51Drew ReadingGUEST
We've kind of been bumping along this mid 600,000 annualized pace since mid 2023.
D
6:57Drew ReadingGUEST
So, you know, demand isn't necessarily bad, but we're not seeing that lift that we had hoped coming into the year.
A
7:45Alix SteelHOST
so that's so interesting because we talk a lot about the sentiment data and how that has to translate into the hard data and we think and one thinks about that more in terms of like retail sales or gdp but your hypothesis from the read-through we get we're getting from the actual home builders is that that's actually translating into putting the pause button now
BI Weekend: Nvidia Earnings, Apple US Investment
D
24:44Drew ReadingGUEST
So I think that's something a lot of people are latching onto and a positive indicator moving forward.
D
24:49Drew ReadingGUEST
We came into the quarter thinking that they could do a little bit better than consensus on the comp line, really because of some of the positive data we've been seeing coming through in retail sales, along with the expectation that some of the recent hurricane activity would benefit them.
D
25:06Drew ReadingGUEST
They had about a $200 million benefit from hurricanes, which is about a 65 basis point lift to comp sales.
P
26:31Paul SweeneyHOST
Do the same shareholders own HD? Do they own Lowe's as well? How do you differentiate?


