Are you seeing progress in that sense too, of like small agencies using AI to avoid having to fill out ACORD forms and like two hundred field-

Yeah, for sure.

That's where the AI is less hype and more reality.

That is one of the best use cases really for AI for the agent, not replacing the agent, replacing the agent's chores, their day-to-day tasks, right? And that is having an impact on things like hiring and how many people you need in your agency.

But yeah, for sure there's a ton of bots out there, models out there that you just drop in all the company's information.

It'll pull from ACORD forms, from PDFs, from emails, from voice recordings or whatever.

Everything you've recorded in a meeting with a client and spit out an answer very quickly, something that might have taken hours or several people or support staff to do is now commoditized into a software package.

And ultimately, that is the AI promise, right? Is like, how can it do the more mechanical work for you? Kind of the marketing or probably mechanical is not the right word, but like how can it do some of the work for you, like outreach marketing, kind of the day-to-day paperwork, so that you free up your team's-Time to really have those face-to-face conversations with the clients, and I think this is probably particularly important in that kind of small agency who's, like, serving small local businesses.