Like what are some of the things that you're seeing companies are doing to implement and some of the benefits that they're seeing from implementation?

Well, you know, the way I get a lot of concern from people, especially from, from execs and leaders and companies, and this is before I come in, they're worried that, you know, they say, I don't want to let half of my team go.

I don't want AI to take half of our jobs.

And this is actually, it's the first thing I address.

And the way I like to address this through an analogy.

So for example, you have like Jack and Jill, right? Classic story.

And Jack is a farmer.

Are you also seeing that as a company can essentially justify some of those shiny objects, right? Said another way, if they have, you know, a couple employees, right, or even a team or department that they optimize, you know, with AI, still being like, well, I'm still spending less, right? And it's kind of, again, that justification as opposed to changing true process curation to have a similar if not better output or at least use AI to you know help individuals with their you know roles to really increase you know their benefit but it really comes down to I mean like you mentioned like really that you know training and you know just awareness so what when you work with a company what is that training and understanding like