Yeah.

Are you gonna move with the times or not? The fact of the matter is human beings have evolved, and we know better what we want, and you have got to facilitate that if...

And here's the key.

If you want to be profitable, if you wanna make your company work, you have got to step into that.

You've got to recognize that there's a different demand now.

So for me, it's very simple.

Many, many, many years ago, I was, uh, like when I was in the very early days of what I do now, so it's 30 odd, almost 40 years ago, and I was hanging out with this consultant, and he was talking to me, and he said he just had a breakup with his partner.

Of course.