Where did it actually come from? Where did it start for you? Or was there, like, a moment that this kinda clicked and came together?

I appreciate the, the kind words.

I think the notion of brand love really came out of, um, my personal life.

And, you know, it, and I remember in a land before time, before I met my forever someone, I met a bunch of special someones.

And, you know, there were moments where, hard as it is to believe, I had feelings for somebody that maybe was more intense than they had for me.

And that teaches you something about the power of a relationship.

The title of the book is Moving Your Brand Out of the Friend Zone.

If your kids were kinda looking back and describing you 10 years from now, what do you hope they say about how you were able to, like, show up for them and, uh, model being a successful professional, but also somebody who, like, cares deeply and was there for them at home?