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Douglas E. Noll

Douglas E. Noll

Douglas E. Noll, JD, MA is a former trial lawyer turned full-time mediator, peacemaker, and author (De-Escalate) based in Clovis, California, founder of Noll Associates and co-founder of the Prison of Peace project.

Sep 21, 2026

8:04
on
8:04
my raft, thinking about how many people I'd really served as a trial lawyer.
8:08
And I could only count five people that I felt that I'd really helped as a trial lawyer over 20 plus years.
8:14
And I said, I just can't do this anymore.
8:17
So when I came back and was driving down out of the mountains to my office, I heard a new public service announcement for a master's degree in peacemaking and conflict studies.
8:27
and I enrolled.
8:28
And for three years, I was a full-time master's degree student, a three-quarters-time law professor, and a full-time trial lawyer.
12:45
I know it would be easy to say it's right for everybody, but I don't actually buy that.
10:17
... okay
10:17
So two years later, after that, after that mediation, the science finally ke- caught up to what I had observed in a, a brain scanning study came out of n- Matthew Lieberman's lab at UCL A, and I learned that the, what I had discovered is called affect labeling, A-F-F-E-C-T labeling, basically naming what somebody feels.
10:36
And what the brain scanning study showed was that when you name emotions, the centers of the brain associated with negative emotion deactivate.
10:45
They calm down.
10:46
And at the same time, the part of the brain responsible for self-regulation, the right ventral lateral prefrontal cortex, activates, and you literally help somebody regulate themselves out of emotion, out of anger, into calm in about 90 to 120 seconds.
11:03
And so I started teaching this, and, and, uh, I was getting a lot of pushback.
11:09
What do you mean name emotions? That'll never work.

7 MINS LATER

18:26
Right

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