And another ASU professor, Doug Kenrick, points to something we mentioned in episode two about Bob's facility in social situations.

I think he's, he's got tremendously high social intelligence that, that he sees things going on in social interactions that other people don't see.

Uh, and so, you know, that, I think that social intelligence is probably his biggest superpower.

Hard work is, uh, is just about a tie for that.

You know, it's like, um ...

But what's funny with Cialdini, so I was telling my graduate students recently that there's a kind of a yin and yang between work and fun, and you sometimes hear people say, "Oh, well, I don't wanna work all the time.

I wanna have fun." If you're working properly, if you're really working hard and doing something you enjoy, that is fun.