detriment.

So the Nulu is based off of an Ulu, which is an Inuit knife.

Anyone who's been to Alaska, any of the folks out there who've done that, they probably came back with an Ulu.

But what we did is went with a circular design.

So there's no tip at all because you don't need one and it makes it a lot safer.

Now you've got a handle and a blade with the transition here that kind of keeps my hand in place, but it's circular.

So my hand is the middle of a circle and all along this blade, which is 160 degrees of cutting surface.

right right and so now how do i cut into that market what what sets me apart what makes me better what makes me more efficient what makes me have an edge on those guys that have been doing it and i think that's the most interesting part with all technology right so it's like hey i have a drone okay drones are cool everybody has one like but what type of drone is it how is it operated is it rf is it you know fpv and all those evolutions allow people to either create a space for themselves in the market or it eliminates them because like, hey, you're too much like this other thing.

[laughs] I'd love for you maybe to draw from those experiences and tell us about, I don't mean this to sound like an interview question, but tell us about a time where something didn't go to plan, it didn't work out the way you thought, and what you, quote unquote, as we've been talking about, learned from that experience.

Um, you know, I guess primary business is really the knife that we're, that we brought to market last June, and really for us, a big part of it was prototyping it and finding a manufacturer.

And we struggled a lot with manufacturers.

We went down a lot of different rabbit holes and continued.

So it really wasn't one experience.

It was hard, 'cause we had to offshore it.

I had never done it before.

Doug, what advice would you give?