And so how do we rethink getting them into that human relationship process? Doug, tell me more about kind of how you're feeling about AI and where, if someone hasn't started tackling it, where should they start?

Yeah.

First of all, I think you just nailed that.

I mean, AI automates tasks, not relationships.

And I think one of the things, I'll hook on to what Patrick said, Who is your profile? Who's your ideal user? Because you have to have that to begin with.

You have to really understand what's a successful franchisee.

What are the elements that make that success? And really hone into that with AI.

Doug, is Spherion leveraging video in any meaningful way?