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Doug Crowe

Doug Crowe

Doug Crowe is founder and CEO of Author Your Brand, a ghostwriting and publishing company that has launched 500+ books to #1 Amazon bestseller status, and a personal-brand strategist, speaker, and podcast host.

Aug 31, 2026

Multiply Your Success with Dr. Tom DuFore

Multiply Your Success with Dr. Tom DuFore

325. Why Giving Attention Beats Getting Attention 100% of the Time—Doug Crowe, Founder, Author Your Brand

Aug 31 · 28m

Tom DuForeHOST
6:28
So how might something like that apply to a franchise? I will
Doug Crowe
Doug CroweGUEST
6:32
talk about it from the franchisor perspective.
Doug Crowe
Doug CroweGUEST
6:34
So you're a company, you want to franchise your business and you've got competition.
Doug Crowe
Doug CroweGUEST
6:39
You've got established franchises that have higher tickets, but more legacy to them.
Doug Crowe
Doug CroweGUEST
6:44
And you think of a new franchisee thinking, well, I could go with an established one or go with this new guy because it's a little bit less expensive.
Doug Crowe
Doug CroweGUEST
6:52
There's a risk reward thing here when you're looking at franchise opportunities.
Doug Crowe
Doug CroweGUEST
6:56
So our methodology of reversing the spotlight would be something along the lines of, I want to recruit 100 new franchisees for my company.
Tom DuForeHOST
11:41
Yes and

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