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Doug Baker
Chief Strategy Officer at SHIFT Active Media; cycling market research and strategy expert specializing in rider data and industry insights.
2
APPEARANCES
2
PODCASTS
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Aug 4, 2026
Talking Markets Podcast Series (Preferreds) with Doug Baker (Nuveen) & Frank Sileo (UBS CIO)
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8:37Frank SileoHOST
So, uh, uh, in your view, what are the implications of, of these trends from these two important regulated industry sectors?
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8:47Doug BakerGUEST
So, you know, I would say that had somebody told me we were going to have that much supply out of the utility space, and obviously a lot of that is driven by, you know, the, the AI narrative and, and the utilities needing to expand or enhance existing infrastructure.
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9:07Doug BakerGUEST
I would've been concerned about the impact on spreads, on valuations with that supply.
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9:14Doug BakerGUEST
But what we've found is that with those hybrid securities, so these utilities are typically issuing dated maturity hybrid structures, which are different than the perpetuals issued, uh, by banks.
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9:28Doug BakerGUEST
Those securities, uh, are typically, the, the utility-issued securities are typically index eligible as well for either investment-grade bond indices and/or high-yield bond indices, not just preferred indices.
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9:42Doug BakerGUEST
So the investor base has been broad, it's been deep, um, and this is also going to be typically, um, a, a segment within those areas that are higher yielding compared to the rest of the index on average.
10 MINS LATER
Episode 15: Episode: Is Cycling Actually Growing? — with Doug Baker (Shift Active Media)
21:07
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13:54Doug BakerGUEST
so again i think gravel overall steadily growing as along with that i think the bikepacking is seeing seeing some interest and there is definitely some cultural overlap with the general sort of like like greater embrace of time outdoors from younger audiences than we would have seen would have seen previously Your point about the speed of like taking up new hobbies though is really interesting.
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14:21Doug BakerGUEST
If I wanted to get, if I wanted to get into cycling or into a specific subgroup, something is, if I was getting into Audax, it's like decades ago.
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14:28Doug BakerGUEST
I'd have to like join a club, find this slightly sort of like fringe group in society, go and see what they're doing, see if they'll let me in.
7 MINS LATER

Nick FriendoHOST
And is it because it is changing so fast? Or is it just, again, is it just my perception? Or as a category, where is it? What is it? Well,