Donna McGeorge
Writer
4
APPEARANCES
4
PODCASTS
012
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Oct 15, 2026
Why Adding More Is Slowing Your Business Down
0:27
0:32
0:49

Donna McGeorgeGUEST
So years ago, I, I wrote a book called, uh, The One Day Refund, and that was, uh, several years ago.

Donna McGeorgeGUEST
And when I was researching for that book, I came across this study out of the University of Virginia, I think, and it, uh, talked about the idea that when we're presented with problems, we tend to have what's called addition bias.

Donna McGeorgeGUEST
And so I started playing around with this little bridge, and you can see it's a little bridge that's a bit crooked, so one side's higher than the other.
3AW Breakfast with Jimmy Bartel & Mark Allen - Tue 29 Sep, 2026
64:29
64:41
64:51
Mark AllenHOST
Hey, Donna, if you get back from holidays and there's a stack of them, are you being inconsiderate if you're just a bit short?

Donna McGeorgeGUEST
So, first of all, people aren't lazy or disorganised or whatever or lack of discipline when they get back.

Donna McGeorgeGUEST
I mean, this is why Macro did this research because they're trying to figure out how we help people When they do get back, because, you know, on average, 165 emails, I reckon that's below average.
Red Brick Thinking with Donna McGeorge and Jane Jackson
25:43
25:48

Donna McGeorgeGUEST
And the instruction is, how would you fix it? And so I'm holding up another Lego bridge.

Donna McGeorgeGUEST
And most people say, oh, I just stick the Lego piece under that and now that makes it even.
9 MINS LATER
E112 | Red Brick Thinking with Donna McGeorge
6:16
6:28
6:39
6:55
20:23

Brad GilesHOST
Do you find that people do this intuitively without even knowing it? And if so, how do they do that? How do they just get to the point where they do it rather than having to learn it?

Donna McGeorgeGUEST
So that's kind of the point is it's very rare that people are intuitively removing things and asking the question about what could we stop doing and what could we let go of.

Donna McGeorgeGUEST
They're all asking what's the app that could fix this? What's the project that could fix this? What's the new set of meetings and committee that could fix this? What's the policy we need to put in place? Very rarely in my experience, and I would say my experience, no one naturally goes there.

Donna McGeorgeGUEST
But once they're prompted, I call it, once I kind of show them the little bridge and show them the remove the red brick, I refer to that as the red brick revelation.
13 MINS LATER

Brad GilesHOST
When a business is running at 100% capacity, all the people are at 100%, what do you think is the type of thinking that's disappearing when a business is absolutely at 100% capacity?

