So I would like to ask you first, if someone is interested in doing a book, but they really don't even know where to begin, what is the first step?

So the thing that I like to do with my writers at the very beginning is to try and find out what is the transformation they want for their reader.

What do I mean by that? What I mean by transformation for your reader, I had a client and my client was a home organizer.

It's your home organizer.

You think, okay, they come in, they make sure all your pencils are together.

They make sure all your towels are folded really nicely.

It looks like something out of house.

So once someone gets all their ideas down and they've written what they think is their book, you know, what is the next step in terms of obviously getting that edited and kind of formatted and all the things? So it actually is in like a book, right? A chapter or paragraphs or things and not just a bunch of written words.