How important was it? The fact that you saw people obviously starting with your dad, but then these other greats that you were able to study from, tell me about that idea for, for anyone who picks up your book in terms of wanting to be a storyteller or improve their storytelling, this idea of like, it's good to look at the best storytellers for you to become a better storyteller.

It's funny because for years when people asked me how did I become a good enough writer to be one of the 30 writers in the entire world for Sports Illustrated, right? When people had asked me, you're in elite company as a journalist, as a writer, how did you do that? And my answer was always really simple.

I started early reading good writing.

And I didn't just read it for enjoyment.

I read it to dissect it.

I would ask myself when I read something that was really well done, I wonder what inspired that person, the writer, to use that language.

I wonder what question they asked to elicit that answer.

Unpack that one a little bit for me.

So Don, when did you first realize you wanted to be a speaker? And when did you realize you needed some help? And Fripp was the one.

So I was at Sports Illustrated as a senior writer and associate editor was my title, but there are only 30 senior writers at Sports Illustrated in the whole world.

And so it's a really amazing job, great opportunity.

And over the last few years of the 12 years I was there, they actually had a speaker's bureau.

And as you might imagine, most writers are writers for a reason.

They don't want to be speakers.

The idea of actually trying to take content and deliver it in front of a group of people that will sit in judgment of you, it's a lot easier to be a writer and never actually listen to people who, because you're never sitting next to somebody that's actually reading your work, very seldom.

But going from that to presenting and speaking on the stage, telling stories differently, what were some of the breakthroughs you had along the way?