then you have the other tools like satellite, NDVI,

Where before we all drive around a field, we stand on top of a truck.

You know, if you're lucky enough, you have a drone that you can fly up every now and then to look at, but you can't do that consistently financially.

So by having satellite imagery kind of shows you where your stress areas are.

So you can actually start manipulating your irrigation or how that is.

So we're getting there, but everything I'm describing is also more input costs, right? Yeah.

And one of the challenges in farming is farmers don't get to set their price.

What are some of the main things you think are holding this industry back from moving forward or making progress in the way that you see it?