Dominika Kustosz-Lee
Founder and Principal Consultant at dkl & Company, a luxury and art strategy consultancy focused on the Korean market, and South Korea Commercial Country Manager at TOTEME; named a Rethink Retail Top Expert for 2025 and 2026.
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APPEARANCES
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PODCASTS
Sep 1, 2026
Chris BakerHOST
So yeah, great if you could do a little bit of an intro about your background for us.
Dominika Kustosz-LeeGUEST
I majored in Ethnolinguistics and Korean Studies, which brought me to Korea.
Dominika Kustosz-LeeGUEST
But apart from bringing me to Korea, basically placed me at the center of Korean business development in the early or, you know, between let's say 2006 and 2010.
Dominika Kustosz-LeeGUEST
Which meant that even though I had a very, you know, humanities is really at the core of my education, but I was placed into the business world quite early on.
27 MINS LATER
Renee HartmannHOST
collaborations, like what are some lessons that you think brands do well in Korea that maybe they could learn from globally?