How long after that did you realize that you were really onto something with Gleam?

Ooh, I think, I mean, it went at a million miles an hour right from the beginning because social media went at a million miles an hour right from the beginning.

And I had four years, like I had it away for four years because nobody else was anywhere near it.

And so I spent the first four years convincing doubting rooms about the velocity of this, the power of it, and the effectiveness of this, basically.

And so I probably realized about 2012 that it was going to really kick off.

When I... obviously the numbers were growing, both audience-wise and revenue-wise, but they were very small still.

There wasn't any really serious revenue.

Where is Zoella?