So talk to us about where are you? Like, do you have companies and organizations saying, all right, guys, help us plan? Or are you finding that a lot of people are not planning for crises in advance and then they're having to repair their reputation on the fly?

Yeah, I would say that a lot of companies don't naturally want to plan ahead for a crisis, especially those that don't experience that much.

They aren't in more of a riskier area.

But a lot of the clients are coming to us oftentimes because we're in Washington, D.C. We know public policy.

We know political advocacy.

And so most of the time, they're going to be a little bit more understanding of risk because of cultural issues and political issues.

I mean, those are the things that you normally don't wanna talk about at a dinner party, right? Religion, politics, race, you know, things like that, where a lot of the clients that we work with, they're already gonna have a little bit more propensity or sensitivities to those type of risks.

What are you observing from our young folks?