
Divya Aathresh
Founder and CEO of MaxHome.AI, a proptech startup using generative AI to automate real estate brokerage operations like compliance and transaction workflows.
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APPEARANCES
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Sep 30, 2026
Proptech Innovations: AI, Secure Payments & Smarter Stacks with REACH Founders
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10:51
How do you think about working with brokerages and where they can start to find ROI, where they can start to make progress in terms of automating parts of their workflows, parts of their business?

Divya AathreshGUEST
So it is great to have people lean in and actually talk to us about what your problem is and help shape the product.

Divya AathreshGUEST
So for them and many of our early brokerages partners, the biggest problem is they have a huge operating expense in terms of the administrators, processors, and others who are all touching the documents, so to speak, in different parts of the journey.

Divya AathreshGUEST
So one of the first things we worked with them on is automating most of the compliance work that happens.
12:58
Like, where do you see these AI integrations in the brokerage, in the real estate ecosystem? Where do you see that going in these coming years?
EP 128: How AI Is Transforming Real Estate Brokerage Operations
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Divya AathreshGUEST
Yeah, so on the use cases, the first one we leaned into was mostly in partnership with our brokerages.

Divya AathreshGUEST
What is the biggest pain point you have and how do we solve it? And the thing that kept coming up over and over again is the processing of documents is a very manually intensive problem.

Divya AathreshGUEST
And the only solutions that's out there today is like you have systems where you store the document.

Divya AathreshGUEST
But after that, it's pretty much everything is human labor, right? So as an example, if you want to make sure if your transaction is compliant, you want to see if all the right people have signed the document.

Divya AathreshGUEST
or if a house was built before 1978, or there is a lead disclosure that went out, right? And there's like a whole suite of things that happen that you have your processes who are reviewing.

Divya AathreshGUEST
As an example, like one of our early customers, they had people on their team who'd block out like five hours every single day.

