Disaster Patrick
Disaster management expert and keynote speaker known for innovative disaster preparedness with 20+ years of crisis management experience; author of "Design Any Disaster."
1
APPEARANCES
1
PODCASTS
Jun 1, 2026
Stacy CastorHOST
I'd love for you to go into that and describe, like, how leaders can use this to transform everyday disruptions into a competitive advantage rather than a constant firefighting.
Disaster PatrickGUEST
Well, when we talk about it, uh, the C3 method is this: it's command, communicate, and carry out, and I'll talk about each three.
Disaster PatrickGUEST
But those three things are the critical elements that break that really awful philosophy of, "I don't need to do it.
8 MINS LATER