something happening there.

This was the future in a way, right? You know, that it was just more immediate, more useful.

You know, I'm talking about City Guide now, but, you know, across the board, right? You can look things up.

You can add your own reviews, right? So I kind of, I think, you know, all of us who worked on that and sort of some of those early internet sites saw the potential.

Then there was the kind of crash, early 2000s, right, where everyone said, that's great, but we're not going to make any money out of it.

I'm talking 2001.

It was very much specifically about websites and sort of, oh, great, but how are you going to monetize this, which is probably a conversation that's still going on.

but, um, but like where, how optimistic are you with what's going on? Are these, I'm just curious.