Um, talk to us about how, um, you know, the challenges that you see, um, when you are talking to companies about, um, uh, how to go about doing this and, and, uh, how you guys overcome those challenges for them.

Mm.

Mm.

Yeah, I mean, the typical challenge is that in, in, in many companies, uh, you don't have 100% login.

Now, obviously, there are some companies which force customers or prospects to log in all the time, so they know who that is, but that is not the typical model.

So typically what we see is that people say, "Maybe I have a login of 5, 10% kind of in my website.

On the app, typically, it's, it's much higher.

So, yeah.