... what surprises producers the most about that?

Yeah.

What the, uh, what surprised me the most about it is that you have to be very, very patient to bring the prairie back and at least, or what I, what I then say or what I call, let's say, a certain planned community, you know, if we leave alone the prairie and it's all its functionality.

And second, I, uh, totally underestimated the weed pressure.

And from, because from, from decades and or almost centuries of growing cool season annuals or cool season perennials brought in from Europe, the seed bank in the soil is, is crazy.

So-- and that is the, the biggest challenge.

So you have weed pressure on you, and you have the, the, uh, your, your, at least my personal inability to be patient.

Uh, they want profitability, but how do we get the other 98% to, uh, respect, and enjoy, and, and want those things, um, so that the demand keeps up with it?