We are excited to learn more about the, the thoughts that the UN tourism has regarding, uh, the coming year and what we should focus on.

Thank, thank you very much, and Frederick, um, Hjörtur, thank you for the opportunity to share with you some of the preparations which are under, for quite some time under preparation and, and explaining to you what this international year is all about.

The 2027 preparations are building on the good experiences of two other international years which were conducted previously by the organization.

I'm just trying to get the slide up and to share that one.

So the first international year, which we celebrated in 2002, was, uh, focusing on the year of ecotourism.

Uh, involved a lot of market research back then and culminated in releasing that and releasing, um, uh, information related to definitions of ecotourism coming from the different source markets.

I'm mentioning this because we took this inspiration for this international year, 2027.

Um, when we think of sustainability and resilience and preparing for the post-2030 agenda, what do you see as the main threats at the moment to tourism?