Apart from those three, or maybe counterintuitive things about those three, what have you learned about testing that isn't inherently obvious to someone listening running an Amazon store?

Hmm.

Um, uh, uh, so a lot of people m- I hope this answers your question, but a lot of people make the mistake of making too many changes at one time and then running the, the test.

And you can't make too many changes.

You have to make one change at a time, run the test, see the results, see if that one change made a difference, then go and make a new change if it didn't work, or keep the change and make another change to continue optimizing.

Lots of people don't understand that.

You know, they'll come in and they'll change a title, and they'll change a price.

What were the levers you pulled to make that happen?