How do these narratives become so powerful that they begin to define what society sees as normal or politically possible?

I think on one level it's because they respond to genuine fear and genuine concern.

There is rapid change that is happening in all kinds of directions and we respond to change by seeking the least energy-consuming, the most effective way to make sense of the situation, keep ourselves safe, keep our community safe.

So kind of like a simple story already goes a long way.

The other way in which these narratives work is that they make people feel heard and listened to and not blamed.

Trump's magic, which is a dark magic but very efficient, is that he makes his audiences feel seen and heard by someone in power.

When you come to that with spreadsheets and graphs and facts, it just doesn't compete.

But what... can actually disrupt a dominant or harmful narrative like the one we just heard about? I mean, is it better evidence? Is it alternative storytellers? Is it political leadership, in fact, or something else? And what tends to fail?