So why do you think the utilization rates are so low when you study it?

Yeah.

Three things we typically find are, one, it takes too long to get there.

If it takes a busy person any longer than two minutes to find their corporate wellness offerings, it takes too long.

They already have to pivot to the next meeting, go to the next thing, leave to go pick up their kid.

So it needs to be so easy to find during the day that it's a click away.

The second thing is, uh, you know, I kind of think about it like a fashion brand.

[laughs] What's a BlackBerry?