What, what did kind of some of that teach you about holding interest between, "I'm interested" and, "I'm in, I'm booked"?

Yeah.

And, and that's a great question because when you think about what we do as marketers, you know, it, it, it really is a broad spectrum.

And when you kind of put that on top of what we do in enrollment where you have that funnel that you have to work on, uh, there's a lot of similarities and, and synergies in between that.

So, you know, when I think back to kind of when I, you know, worked in the travel industry, um, brands like Royal Caribbean and, you know, all the other, and Carnival and Norwegian Cruise Lines and things like that, you have to build interest.

You have to build awareness.

That has to be there, but you also have to bring back a level of ROI.

Yeah.