So first of all, why, uh, after so many years, you could say it's 26 years, people know each other in this market, so why do we need a, a big event such as this one, bringing everybody together to talk about the mobile payments ecosystem?

First of all, I think that, uh, I mean, the real issue, as you know, of any business, any market, any vertical is, I would say, devil stays in the details, okay? Because if you look at things from probably 10,000 feet, everything seems simple, et cetera.

But if you go into the operational part, it's a lot more complex that, uh, it seems.

And also there is evolution.

As you said, there is an evolution of technology, evolution of the type of services.

And really the big, big also evolution is about payment methods, about regulation, and also very important part is the digital advertising.

So the, to answer to your, or to come back to your question, I mean, the Global Carrier and Mobile Payment Summit, okay, that really covers the program that, uh, I, I'm, I'm managing at MEF, that is mobile payment, premium content, and advertising.

So what do you think that the opportunities, the business that will be discussed potentially in the corridor of the event itself will be? What will people be trying to sell and buy?