What's the difference between wild venison and farm venison?

The difference in terms of volume produced is fairly dynamic.

because the market really is dominated by the wild side.

In terms of tonnage, wild venison output from Scotland is about 3,600, 3,700 tons.

Whereas venison from our deer farms is probably just about 120 tons.

So about 3% of the total outturn, if you like, from Scotland.

Major difference in terms of product, I guess, is that with wild venison, we have the result of a harvest, which has to be undertaken for environmental purposes, for biodiversity recovery, for meeting the climate change challenge, if you like.

the first one, yeah.