So can you talk more about your thinking around that and how you framed that transition in a way that was so positive?

Sure.

And it was multiple years in the making.

And so I think that's the first thing, is that the longer runway you can give yourself to think about a transition, I think, the better.

It was... long and complicated.

But let me see if I can give a couple of the key points.

So the first is that I think it's a mindset of wanting to set up your successor for the greatest possible success.

And what are things we need to change or update as we scale? What have you learned about that that you might not have known 20 plus years ago before you'd scaled?