India

when I was a fresh college graduate and I was not sure about whether market research does exist as a career option.

And I happened to be an intern in one of the consultancy, management consultancies, and they were doing research in technology by the day.

telecom and electronics and a small consultancy but very smart set of people and I finished my internship over there and then I began to understand the research process and immediately I was fortunate enough to get this job over there for a couple of years and that's how I started getting into research and that time it was a time when I think it was an internet boom at that time.

The emails and Microsoft and all that kind of thing was there.

And I remember we were working on a project which was about electronic chips, ICs.

It was for, I think, if I recall, it was for Motorola.

What do you think matters the most and affect research and marketing strategy most between language, infrastructure, trust and income and all those issues that can affect the research side of things?