And I would love for you to talk about how you're re-envisioning the nature of marketplace in the era.

It is.

Absolutely, Chris.

It's, you know, when you, like, I know you've all been in somewhere in the B2B industry or B2C industry, the traditional way of integrating systems has always been a challenge.

Yeah.

I'm sure many of you have been there where, okay, new sales organization went and they just make hundreds of millions of dollar deal.

Guess what? They just come to you and they say, okay, let's go integrate with this partner.

Yeah.

Talk a bit about the broader implications of this change.

So, Peter, when you look at Ingram Micro, like I said, it's a $45 billion company with a $50 billion in revenue and across 50 some countries.

We started our digital transformation three years ago, in which we started X-Vantage.

And when we started, we realized there is no playbook to change and transform such a large company with such a large footprint.

So what we did was first, like I said, Ingramaker is an amazing people company.

That's one of the reasons I joined.

And the second ingredient is to transform such a large organization to a platform company is the culture.

And I wonder if you can kind of describe what's meant by that and the power of that perspective, please.