I mean, I think Dexter, this also is part of your wheelhouse as well, but you know, a lot of, when we were just talking about this idea of like, if you're importing something, you should be telling, you know, SFA and everything, but where do live streamers fall in this, in this whole picture? Are they considered, you know, small independent sellers or are they considered, you know, these people who are importing and bringing large amounts of things coming in?

I think it depends on the business model.

So in the live streaming industries, there could be a few types of business models.

One could be the live streamer, as we covered earlier, is trying to bring in a particular product.

He or she is the merchant.

To use the consumer association lens, he or she is the merchant.

He or she is responsible for making sure that the claims that they are making is accurate, is true, is not misleading consumers.

lot of it will be in the grey area, right? So you get, I don't know, George Clooney saying, this hair gel makes my hair stay silky smooth and keeps it

What more could platforms, brands, and organizers do to level the playing field? Because it's just not fair.

I agree.

I think, as I mentioned earlier, CASE actively engages the ticket service providers.

So from speaking to them, we sort of get a better understanding of their views, and frankly, they themselves don't like, don't like scalpers either because to them, they recognize that demand is inelastic.

No matter at what price they price it at, there will still be high demand, especially for limited edition or limited shows, right? So, and they spend a lot of resources on the ground trying to address some of these issues.

So when we speak to them and we, when we try to talk to them and tell them that, you know, there are other things that, whether their counterparts in other countries are doing, such as a authorized ticket reselling platform where people can transact and they know that these are legitimate tickets, maybe because they're unable to attend the concert anymore and they want to resell those tickets.

That's one.

Mm.